Pinot Grigio - the less girly choice for the young urban male?

For the finance professional in his early 30s who enjoys a drink or two in slick banker hangouts during HH with some decent looking female friends, Pinot Grigio seems to often be the designated choice of beverage in the heat of summer - if he is not otherwise going for a beer or a macallan on the rocks. 



Smirnoff used to be a cougar drink once upon a time.

My friend ordered that just yesterday, when we were doing happy hour at Lily, it reminded me of the numerous previous occasions where my male amigos would be ordering wine of this very same grape variety, regardless of the vintage, estate or region.

So what's wrong with the Chardonnay? This once popular and tasteful choice seems to be not so popular with the lads at all (and less and less so with the ladies - do I hear someone whisper the word 'cougar'?). And the Sauvignon Blanc? Those two words will never slip the tongue of any sane male, unless he's ordering the drink for a female counterpart.


Apparently, Pinot Grigio is a safe choice for the young urban male, just like a Laichee Martini (or Sauvignon Blanc) is a safe choice for the ladies. It's all about the image. No you say, it's the taste. Really? If you're looking for something crisp and light, there are very dry Chardonnays, Sauvignon Blancs and Rieslings out there that actually fit the bill. But at the end of the day, when the stock market's crashing on our heads and we're feeling crap about our day's performance in the office, we just want to switch off, de-soberize ourselves and order something without being made fun of by some jackass coworker standing across the bar. Pinot Grigio becomes the bona fide choice. There, your dignity's intact and you get to play suave with the ladies.



Some hunks are unafraid of their girly drinks.


In a city where status and self-image seems to be the bargaining chips to get ahead in the Game of Life, and exclusive club and VIP memberships define how important or how well-liked one is, even ordering a beverage has become a tough decision for many of us who do in fact care very much about our images, whether or not we'd like to admit it.
So if you completely disagree with what I'm saying, and feel that you do not really give a crap about your image at all (or it's not so important), or you believe you have a self-confidence that rivals Donald Trump's, then please, let me know who you are. I will personally buy you a refreshing glass of Pinot Grigio from the hottest spot in town because you my friend, are pretty damn cool.